Publications

Noronha VT, Goodchild MF 1987  Location-allocation and impulsive shopping: the case of gasoline retailing” in Ghosh A, Rushton G (Eds) Spatial Analysis and Location Allocation Models (Van Nostrand Reinhold, New York) pp 121-36

Abstract.  A truly impulsive purchase has, by definition, no impact on a predetermined trip; an impulsive gasoline purchase during the journey to work, for example, in no way affects the choice of route between the workplace and residence. We might therefore recognize an entire spectrum of degrees of impulsiveness as the gasoline purchase exerts more or less influence on the choice of route. A location-allocation model is developed and applied to gasoline station location in the city of London, Ontario.

Publications